Jun 22, 2022
But are consumers willing to pay more? The big consumer brands are unable to increase prices and in some products they usa phone list had to lower them Tags prices consumption trends read later favorites 0 ads healthfestival.com Health Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. The big usa phone list goods giants are having trouble raising the prices of their products. Nestlé has only managed to raise prices by 0.2% and Unilever by 0.1% in the first quarter of the year, which represents the lowest price growth since 2000 and 2010 in each case. The two companies, as they recall in an analysis in The Wall Street Journal , have had to change their strategy. Instead of betting on price increases coupled with the launch of new versions and new products, they will now have to focus on selling more to earn more. And the issue is also not something that is happening only in the United States. In the case of Unilever, prices have stagnated in markets such as India, Brazil or the United Kingdom and, although they have managed to raise prices in other markets, this changes the state of things. Nestlé, for its part, has recognized that prices have fallen especially in Brazil and Europe (both Western and Eastern) and that in North America usa phone list remained in slightly positive growth. Why are the big consumer brands being weighed down in terms of prices? In a way, it is a usa phone list of changing consumption. The analysis of things in the US shows usa phone list how the increase in the market share of European low-cost supermarket chains, such as Aldi or Lidl, have impacted what can be billed, while Amazon has also dropped due to prices. In Amazon, in fact, a boom in sales of its white brands is taking place. And, taking into account that both issues can also be found in many other markets (such as Europe), it is not difficult to extrapolate the issue. To this is added that the pressure that the giants have is not only in what others sell and how they sell it, but also in the market itself. Consumers - at a global level - are launching themselves to buy more and more local and organic products, something that modifies their habits and something that consumer multinationals have much more difficult to react to. The fall in prices already closed 2017 The problem is also not exactly new and something that can only be seen with the end of the quarter. Analysts have been pointing to this change in trends for months now and usa phone list things are changing for the large consumer multinationals. A Barclays analyst spoke of "a desperate act" when Gillette had to reduce the price of its men's razors by 20% in the United States to contain the impact of the low-cost usa phone list (basically, the success story of Dollar Shave Club) . He also did it with a message to consumers, as they rememberin the FT. On their website they published: "you told us that our blades could be too expensive and we listened to you". And the movement, they pointed out at the time in the economic newspaper, was very much in line with what other large consumer brands were doing (and brands that belonged to the same or to other large conglomerates).