Aug 02, 2022
Savvy marketers understand that user behavior is individualized, segmented based on personas and products, and often manifests itself in erratic ways. Crucially, the team knows their audience and can track and empathize with their journey through the buying cycle to develop strategies and analytical goals that demonstrate need fulfillment. Metrics to consider While we don't have a comprehensive package of metrics to monitor, there are some nuanced analyzes that provide valuable insight. organic search traffic Direct and referral traffic can help, but organic search traffic is still one of the most powerful means of generating traffic. In fact, in a whatsapp database head-to-head matchup between organic results and paid traffic, organic results win users 94% of the time. Google Analytics provides information about the keywords that lead to your site. Look especially for building unbranded keyword volume. Indicates that traffic is generated through awareness of relevant content and credibility. Doing so will generate more traffic in the long run, facilitating link building and future direct traffic. top landing page Users don't just magically find information on your website. Often you have to traverse a series of web pages, starting with the landing page first. This metric looks at which pages are greeting customers. These pages should be optimized in terms of both load time and copy to engage readers quickly and seamlessly, leading to further views and conversions. segmentation Buyers can no longer be grouped into one broad category when customization is expected. Google Analytics allows you to filter and analyze user behavior based on various criteria such as traits, traffic sources, keyword searches, etc. Using each of these requires understanding their usage on a case-by-case basis, but suffice it to say that user behavior does not depend solely on copy. Understanding your audience's intent, goals, and sources will help you better understand their subsequent behavior.